Nanjing Road is the most important commercial street in Shanghai, with hundreds of shops, many with a rich history. It is the world's longest shopping district, around 6 km long, and attracts over 1 million visitors daily. As a rough generalization, Nanjing E Rd å京ä¸è·¯; Nanjing Donglu is more historical but these days a little downmarket, while Nanjing W Road å京西路; Nanjing Xilu is brash, modern and caters more to the status-conscious luxury shopper.