The people of Saurashtra, in general and Jamnagar in particular, are very friendly and helpful. A case in point is when the riots took place in 2002, Jamnagar was totally unaffected though the rioting had spread up to Rajkot.During the festival months one can find women and young girls walking around even late at night. The composition of the population of Jamnagar has been changing over the years. This is because of the large amount of people employed by Reliance and ESSAR Petrochemical Refineries since mid 90s.There has been a steady influx of Indians from all over which is soon going to give Jamnagar a cosmopolitan look.
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Local language is Gujarati, but there are people from all over India. If you can't speak Gujarati, many understand Hindi.English is understood in a few of the bigger shops.