ISU Cyclones' licensed paraphernalia sweaters and such are available from several retailers around town, but perhaps most notably at the bookstores on or near campus along Lincoln Way. Other specialty shopping can be had in Campustown, Somerset, or downtown.
For big-box chain stores, the major shopping areas are along south Duff Avenue from Lincoln Way south past U.S. Highway 30, and along north Grand Avenue near the North Grand Mall, between 24th Street and Bloomington Avenue.
