Fashion
Lotte Young Plaza
A relatively new addition to the scene, located just across the street from Avatar department store. This department store is oriented towards a younger, upscale clientele, and in addition to the usual Korean brands and international brands, the top floor of the space features an assortment of quality eating establishments to replenish your shopping energy. The wine bar is recommended. Sometimes art installations can be found on the top floor. US credit cards accepted.
Hyundai Department Store
Main store of well-known department store chain.
Migliore
(http://www.migliore.co.kr/). one of the biggest fashion buildings in seoul. it has 17 floors above ground and 7 basement floors. information boards in migliore are written in korean as well as english, japanese and chinese for foreign tourists. us credit cards are often accepted, but ask before haggling if you aren't sure. the outside stage features a "talent show" of local dance groups mostly high school or college student groups most nights until about 9 pm; typically they are wearing many of the local fashions, and some of the dancers can be located in the various department stores working as employees.
Shinsegae
The oldest department store in entire Korean peninsula. Original store building is refurbished in 2008 and becomes high-street boutique. Accepts major credit cards, including Amex and JCB.
Apgujeong ì구ì , widely known as "The Beverly Hills of Seoul" is the land of luxury, brand name goods. International brands like Chanel, Louis Vuitton, Dior, Gucci and Prada sit alongside Korean designer brands.
Fashion shopping in Seoul isn't a mere industry, it's an art form.
Myeongdong, is probably the largest and best-known area; it is definitely the most tourist-friendly fashion area. In the spring and summer, fashion models/sidewalk promoters can be seen strolling the streets of Myeongdong promoting various cosmetics, stores or other fashion-related products. Many regular people also tend to catwalk their newest outfit on these streets. Rows of stores are available to look for that perfect accessory, and most of Korea's major brands can be found here: mVIO, Caspi Conus, WhoAU California, AHM, So.Basic, Noxon, Basic House, UGIZ, 1492, nipper, hang ten, A6, Bean Pole, Jambangee, Giordano as well as a few international brands such as Lacoste, Land Rover, Adidas, Gap, Zara, Koolhaas, Uniqlo, Anna Sui, and Forever 21.
Galleria
A very popular upscale department store. Just several blocks away from Hyundai Department Store. Also has a branch in Seoul Station.
Near the Cheongdam Intersection lies the heart of the Korean shoe scene. Cutting edge shoe shops include Sue Comma Bonnie, Hyaang, Heels and Namuhana.
Trends often begin in University areas like Hongdae. Hongik University boasts Korea's most famous art school, thus fashion in this area is often influenced by the students' artistic sensibilities. The shops in this area feature funky, punky, boho, and vintage style. Ewha Women's University also has a big shopping area in front of itâs main gate, as do many of the Women's colleges. Many trends also originate here. There are even seamstresses who can help you make your own designs come to life.
Markets
Yongsan Electronics Market
metro line dark blue ,yongsan stnyongsan station is in imall which is another huge shopping mall with two storeys full of electronics. without negotiating you can have cheaper prices when compared to amazon.com. yongsan is one option in seoul if you are looking for electronics goods. made up of over 20 buildings housing 5000 stores, you can find appliances, stereos, computers and peripherals, office equipment, telephones, lighting equipment, electronic games and software, and videos and cds. a lot of the products are bought in japan and resold in korea by dealers. the market has a reputation for fleecing foreigners, particularly due to its proximity to the yongsan u.s. army base. be wary as koreans try to avoid yongsan for their electronics needs and rely instead on internet shopping as sellers in yongsan are not averse to ripping you off if you don't seem to know a lot about electronics. if you go, it's best to bring a korean guide so you can ensure you're getting a good deal. the problem is no or very poor english. only korean warranty. cash prefered. at imall they add 5% as tax when you pay by visacard. at yongsan electroland it dependes on the seller. up to 10% addition is possible.
Namdaemun
(http://www.lifeinkorea.co...). the largest traditional street market in korea. this market is located in the center of seoul and is a famous shopping place for tourists. clothing for children and accessories are the most-commonly sold goods in this market, but there's lots of food as well and many outdoor eating options, especially in the evening. there is also a huge digital camera market in this area.
Insa-dong
Insadong is known for its art galleries and shops, and is possibly the most touristy place in south korea. it is a great place to buy cultural souvenirs. there are also a few stores that offer interesting vintage toys and various kitsch. insadong also contains many traditional tea and coffee shops. it is one of the few places that vegetarian restaurants can be found.
Techno Mart
There are two techno marts in seoul: the original at gangbyeon station, and the new store at sindorim station. both complexes house over 2,000 stores across eight floors that sell a variety of high-tech products. from electrical appliances to computers, you will find everything you need. the first floor has cosmetics, accessories, and stationeries. the second and third floors comprise korean-made electrical goods, while the fourth and fifth floors sell foreign-made electrical appliances. the sixth floor sells cell phones and their accessories. computers are sold on the seventh, and on the eighth music and dvd stores. aside from all the high-tech gadgetry, there are over a dozen restaurants on the 9th floor, and a cineplex and arcade on the 10th.
Ewha Women's University
At the front gate of ewha women's university, visitors can find a dense market geared towards young women. you can find stores that sell clothes, shoes, hats, handbags, and so on. there are also clothes for men. recently franchise stores have started to move into the area.
Dongdaemun
(http://www.dongdaemun.com/). this market is of equal historical significance to namdaemun market. while namdaemun is an old-fashioned market, dongdaemun market has large department store-like buildings such as doota, migliore, and apm that have trendy shops and stalls grouped together so customers can shop efficiently and save time. many younger people and tourists come here to shop. one of the buildings here, dongdaemun general market, sells chimachogori, which is a korean traditional dress, or bedclothes. some of the shops like nuzzon are open all night.