Understand
Ia Oia spelling in Greek is a picturesque town beloved by artists and the tourists alike.Being a destination for all those cruise ship passengers the town so is very busy in the afternoons.It is far better to arrive in the early evening, allowing plenty of time to meander, shop and take photographs, then have a relaxing meal in a Caldera restaurant while watching one of the most beautiful sunsets. Be sure to occupy your seat in advance, though: western side becomes heavily crowded in the hour preceding sunset.
But the full flavour and spirit of the town and the island can be enjoyed only after staying for several days.
Ia overlooks two sides of the sea, western with Ammoudi bay, eastern with Armeni bay; only western one faces sunset.
Ia is a popular place for shooting local TV series, sometimes in a nighttime.