respect
Bridgend recently come under the spotlight of the national and international media due to a cluster of suicides amongst young adults in the area.
The vast bulk of suicides took place, not in the town itself, but in the county which also shares the name Bridgend and has a population of over 130,000. Although the number of suicides was high, and unusual, the figures didn't vary wildly from the average for an area this size.
Many in the town felt that Bridgend had been misrepresented and that the probing by various media outlets may have helped contribute to some of the deaths.
It will almost certainly be considered rude to bring up the suicides in casual conversation as an outsider, especially if it's done in a derisory manner.