SoMa

Understand

Once home to warehouses and dilapidated Victorian houses, SoMa saw an artistic and club culture revival in the 1980s. By the time of the Internet boom of the 1990s, the "live-work" buildings of this area had become prime real estate, and the artists and musicians who had made it cool could no longer afford the sky-high rentals.

With the burst of the dot.com bubble, SoMa has become somewhat more affordable, but has also lost many of the businesses that made the area attractive during the boom. Some of the best clubs are still in SoMa, but a taxi is recommended for getting around, especially after dark as some areas are still a bit dangerous.