San Diego is dotted with major shopping centers and upscale boutiques catering to nearly every style of dress and expression. The most well-known shopping centers in the area are Horton Plaza in Downtown, Fashion Valley and Westfield Mission Valley in Mission Valley and Westfield UTC near La Jolla. In addition to these, one can find numerous other malls and outlet centers across the city.
If you're more interested in smaller shops and more local businesses than you'd ordinarily find in your average mall, Downtown, Hillcrest, and the beach neighborhoods Ocean Beach, Pacific Beach, La Jolla, etc. offer a slightly more unique shopping scene. San Diego county has some unique antique markets, with a treasure trove of high end stores, as well as a host of second hand shops, bric a brac, and vintage stores.