Kinokuniya
On 6th ave. between 41st and 40th streets is a japanese book dealer, carrying a huge selection of japanese reading material. it also sells a number of books by japanese authors in english translation. it is also known as a source of excellent japanese anime and manga, much of which is difficult or impossible to find anywhere else in the united states.
48th Street
Between 6th and 7th avenues is just off to the northeast of times square. most of this block is occupied by musical instrument dealers. the largest, sam ash, has multiple storefronts there, each of which caters to a different family of instruments and equipment.
Hershey's Times Square
Purchase all types of chocolate goodies and Hershey-themed trinkets here. A few dollars can also get your personalized message scrolled across their authentic zipper outside on the store's facade.
Macy's
Billing itself as "The World's Largest Store" on the large signs outside, this is the flagship store of the national chain and covers an entire city block. Its holiday window displays are so popular that they usually have a corporate sponsor. One useful tip for visitors is to go to the Macy's guest center on floor 1 1/2 and they will give you a guest card that discounts virtually everything in the store by 11%.
M&M's World New York
Purchase all types of M&M goodies and M&M-themed trinkets here.
Sephora
One-stop shopping for all your cosmetic needs.
Toys 'R' Us
The name pretty much speaks for itself, though it's probably a lot bigger and more dazzling than the typical Toys "R" Us store back in your hometown. Browse through the many sections of toys, games, and electronics and take a ride on their indoor ferris wheel. The cars, based on toys, can carry several people and each round will allow riders to see each floor in the building. An attendant at the loading station will take a picture of you in the car before you go up, however; purchasing the photo is expensive so only do so if you really want to get it.